About Us

Pharmacist’s Digest is the sole property of Brandofino Communications, Inc, a publishing company headed by Jeannette Brandofino, a long-time, award-winning member of the healthcare marketing industry.

Pharmacist’s Digest was created to fill a need unanimously voiced by pharmacists in a market research project headed by The Matalia Group. This research showed that busy pharmacists want brief, practical and easy-to-use solutions for their practice- and career-related problems so they can continue to focus their time and energy on helping patients. The research also highlighted an array of practice and career-based topics that are of high priority to pharmacists today.

Pharmacist’s Digest will be published three times per year with a singular editorial focus per issue, taken from topics chosen by pharmacists, such as Well-Being, Error Proofing Your Practice and Effective Communication. Pharmacist’s Digest will offer its readers the latest thinking and proven ideas from experts and thought leaders in these areas.

About the Company

Jeannette Brandofino, Owner and Publisher

Jeannette is the owner and publisher of Doctor’s Digest, Doctor’s Digest Oncology, Clinician’s Digest, Pharmacist’s Digest, Patient’s Digest, MEMO-Snap™ Medical Memo & Coding Management and MEMO-Snap™ Message Mate. Jeannette began her career in magazine production at Medical Tribune then moved to Medical World News as General Manager. She later joined Hearst Publishing as publisher for Diversion Magazine and the Blue Book. In 1994, Jeannette joined Physicians Financial News as a partner, and later sold the company to Rogers Media of Canada where she was General Manager/Publisher.

Jeannette has won several awards in the Healthcare Industry: the Sieber & McIntyre Sales Representative of the Year Award in 1986, Botto, Roessner, Horne & Messinger Outstanding Sales Representative in 1991, and was named Sales Representative of the Year in 1995 by the Association of Medical Publications (AMP).

Jeannette was on the AMP Nexus Award Committee for several years and was elected to the AMP Board of Directors in 2004 on which she served from 2004-2006.

Paula S. Katz, Editor

Paula S. Katz brings a wealth of practice management knowledge and stellar editorial experience to her new position. She has edited and written for a physician audience for more than 20 years. She was Executive Editor of the ACP Observer, an award-winning monthly magazine of the American College of Physicians, and Senior Editor of Medical Economics. Paula has excellent teaching credentials as a past instructor in Editing and Reporting at Temple University and developer of a web editing seminar for 4anything.com.

Frank Murphy, Ph.D., Associate Editor

Frank teaches writing and advertising in New York City and is a member of the faculty of the School of Continuing & Professional Studies at New York University. A published author, he has won awards for his work in both consumer and medical/pharmaceutical advertising. He is retired from his longtime role as creative director for a New York medical/pharmaceutical communications agency.

Linda Zani Thomas, Marketing Director

Linda has over two decades of marketing and advertising experience in the pharmaceutical industry, during which she received two National Consumer Health Information awards for her work on The Ecotrin Report publication for SmithKline Beecham. She was Marketing Director for a national women’s magazine, Women in Touch (WIT) by Gramercy Publishing, and currently publishes Lifestyles of the Fun and Special, a newsletter and website dedicated to relaxation, recreation and entertainment for children with disabilities.

Lisa Shevrin, Marketing Associate

Lisa Shevrin started her career in marketing and advertising in 1985, working in various pharmaceutical advertising agencies on the Account side, and doing marketing consulting for additional pharmaceutical agencies. She has worked on everything from launching new products to fighting generic takeovers of established brands, and has experience in direct-to-consumer advertising of pharmaceutical products and direct-to-professional advertising of consumer products. Lisa has a degree in bio-psychology and is also on the boards of several local non-profit organizations.

Patricia Hubbard, Medical Expert

Patricia is a Certified Professional Coder and a medical practice manager. Formerly a medical utilization review analyst for a major insurer, she also consults with medical practices and provides physician education with regard to medical coding, billing and compliance issues.

Gary DeFazio, Creative Director

Gary has been an art director, graphic designer, and illustrator for over 30 years. He worked as an art director for a Fortune 500 company until he opened his own firm, CoreGraphics Ink, a full-service graphic design service specializing in publication design and production. He has designed and produced publications and brochures for a number of major companies.

Gary also creates and markets his own line of humorous greeting cards. He has written and/or illustrated three children’s books.

Jane Pickering, Production Director

Jane has worked in the medical publishing industry for over 20 years. She is a partner in Lionhare Design, a print and web design company.